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Q & A time with..... Julie Moschenross of wonderful Canadian textile brand MANOR12
We love that the pieces in Julie's Manor12 range - including cushion covers, tea towels and napkins - are both sustainable and truly stylish. Julie handcrafts each piece in her beautiful range using only the finest materials and techniques, and you can be assured that each eco friendly and handmade product that she creates is truly one of a kind. If you want to make a splash in any room and add some individual flair to your home or office, then we're sure that the Manor12 range will fit the bill!
We had a chat with Julie to find out all the inside goss on what makes her tick and how she started producing these beautiful homewares....
Q. Tell us a little bit about the business/company (including when you started), and what was your inspiration for starting?
A. I started my business of designing and printing interior textiles in 2008 after receiving my diploma in Textile Design at Sheridan College just outside Toronto, Canada. I have always been intrigued by Interior Design, and had a passion for redesigning spaces whether it was based on a colour, theme or mood. I had always treated my passion as a hobby until I stumbled upon the field of Textile Design, and quickly realized that that career path would allow me to be the one designing patterns, choosing colours and creating the textures that would ultimately complete a space. And that was it. I was hooked! I approach every piece I make as if it is a little piece of luxury. I want my work to touch people on every sensory level … to be more than just beautiful, but something that conjures feelings of warmth and comfort as well. I like to think I am creating more than just functional pieces - I am creating an experience.
Q. What has been your greatest/proudest achievement so far? (This can be business or personal, or both).
A. I am most proud of the fact that I started my business from the ground up - all by myself. I had a vision before I graduated of the kind of company I wanted to start, and the kind of work I wanted to make - and I am proud of myself for having the determination, perseverance and motivation to do what I do everyday. It can be a very tough industry - there is a lot of competition and a lot of risk, both financially and personally - but when I stand back and look at my collections - it makes it all worth it!
Q. What makes you smile, laugh, feel good? What brings you happiness?
A. My husband, my adorable Jack Russell Terrier - "Butter", spending time with my amazing circle of friends, my monthly subscription to Elle Decoration UK, the first sign of autumn, and my guilty pleasure: reality tv.
Q. Do you have any new projects/products coming up soon? If so, please dish the dirt!
A. I just started a line of hand-printed quilts and outdoor furniture, which I am really excited about! I am also always thinking about a line of baby-inspired interior textiles … so stay tuned for that!
Q. Your mother/father always told you:
A. That I could be whatever I wanted to be. Dream big.
Q. Biggest inspiration:
A. My husband is my biggest inspiration. He has the strongest work ethic of anyone I have ever met. He started his own home renovation company 7 years ago from nothing and has made himself into a household name. He is incredibly passionate about every aspect of what he does - and his drive is awe-inspiring. He treats his projects and his clients the same way: with TLC. No matter how busy he is - he always finds time for the important things in life - soaking up the moment, spending time with loved ones and finding the humour in any situation. His approach to work and play is something I strive to mimic everyday.
Q. If you weren’t in this line of work, instead you would be:
A. I was a contemporary dancer before I got into Textile Design - and performing on stage was one of the greatest joys of my life. If I wasn't designing - I would still be dancing!
Q. Where did you grow up? What was the best part of growing up there?
A. I grew up in Kincardine, Ontario - a beautiful small town in cottage country. The best part about growing up there was the beauty of being on the lake - and the quaint atmosphere of the town. Everyone knew everyone, and there was always a feeling that I was safe.
Q. Growing up you wanted to be:
A. A song writer and pop star!
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