Kindred Gifts' Blog

It was so nice to see that Oscars clearly went green this year!

As we know well, and promote in our business, no longer does eco have to be boring, pared back, or just plain ugly. Instead, these days more and more innovations are becoming available in all areas of design. This year, we were excited to see that even the stars in Hollywood know this to be true on their 'Night of Nights'!

Check out the ways the Oscars went 'green' in 2011:

- The red carpet this year was actually 'green', being made from recycled water bottles! (Similarly, the Grammy Awards featured this eco friendly red carpet design too).

- All food served at the Oscars was both local and organic

- The Oscars were powered by 100% renewable energy

- All organic waste from the Oscars will be composted

- All glass, plastic and aluminium will be recycled

- Celebs were provided with hybrid and alternative fuel rides to the red carpet

Red carpet fashions - what many people see as the most interesting part of the night - also went green this year, with a bevvy of stars being seen in eco friendly and vintage designs.

Best Actor Oscar Winner Colin Firth and his wife Livia are both strong believers in sustainable practices. Not only did eco boutique owner Livia wear fairtrade gold and a custom made dress that was 'upcycled' from 11 reclaimed dresses; but hubby Colin also wore a Tom Ford tuxe that was made from ethically sourced materials. Quite a fine looking pair they made too!

We also loved the vintage gowns on Anne Hathaway (on the red carpet wearing Valentino); Marisa Tomei (wearing a Charles James gown from 1950); and Florence Welch (vintage Valentino).

And just because we love these dresses so much, here's a flash back to some of the best vintage dresses (and best looks full stop!) that have been seen on the red carpet over the years, proving that eco can be THE best style around!

Our favourites are Renee Zellweger (in a Jean Desses gown, in 2001); Julia Roberts (in Valentino, also in 2001); and Reese Witherspoon (Christian Dior, in 2006).